BMW

I led the work across all of BMW Motor's brands including BMW, MINI, Rolls-Royce and Mottorrad. When their latest superbike won a string of awards, BMW Motorrad asked us to create comms celebrating the win for internal audiences.

Rather than put some stills together or use existing footage, we took a camera and a few gro pros and brought the bike to life. BMW Motorrad proceeded to use this for public facing events and then bookended it to support their internal drive supporting our work in redeveloping their websites.