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Bosch
Putting the pressure on the market leaders.
Our Role
• TV
• POS
• Digital
Bosch wanted to increase sales of their pressure washer range. Our strategy targeted people who really weren’t that into DIY. They just needed something simple that would get the job done. Our creative proposition ‘Just add you’ – presented the ease and simplicity of the product. Switch it on and get the job done. The campaign ran across TV, press, digital and instore and really resonated with the market, as sales hit record levels.
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