This was developed to address one of the biggest fears cat owners had — who’ll look after their pet when they die.  By registering with Cat Guardians the charity would look after their cat and find a suitable new owner when they passed away.  

 

Owners could provide detailed information about what their cat loved and how they liked to be cared for ensuring their wishes would be carried through.

 

We developed and launched the brand across programmatic, social, print, DM and fulfilment. It smashed all launch targets and expectations, opening new avenues for gifts in wills.