Arthritis can cause crippling pain but it’s all too often something people feel they can’t talk about. For National Arthritis Week, we focused the campaign on encouraging people to talk about their condition and how they coped with the pain via social media and central campaign hub.
The film (shot on a shoestring) promoted the campaign via social media.
It’s every-day scenes resonated amongst people living with arthritis. It delivered record levels of engagment for the charity, with people sharing tips and stories across the digital hub. These were were then used to produce a book of handy tips.