Multi channel activity to support model launches for BMW, BMW Motorrad, Mini and Rolls-Royce Motors.
Created for internal audiences and events, celebrating Motorrad’s award wins.
Core websites, traditional marketing support material and a first foray into the world of content marketing. This included a series of films promoting a limited edition range of Rolls-Royces. The themes focused on featuring individuals who strived for perfection in fields such as fashion and music. This reflected the inspiration for the range and reflected the craftsmanship inherent in the brand.
The work hit the sweet point of balancing on-brand luxury with the need to drive sales.