Integrated fundraising campaigns, events and the development of a whole new legacy proposition and identity.
The 1918 Poppy Pledge was an integrated campaign that reached out to corporates, politicians and the public. To commemorate the centenary of the end of the WW1 we asked individuals and groups to come together and pledge to try and raise £1,918 to help support ex-service people living in Scotland.
A digital hub was created where participants could share what their plans were and exchange tips and advice.
Information sent to members of Scottish Assembly. On signing up they shared the fact they’d made a pledge through social media and also general media channels.
Social activity and digital hub
DM pack for general public