Working with the wonderful agency stnicks we developed the core idea and concepts for a brand repositioning and relaunch of the Bailey brand. The concept opened up the world of caravans and motorhomes by showing the unique adventure and experiences. And it reinforced Bailey as a market-leader. The results have been astounding with a massive uplift in sales and awareness.
Work included content featuring influencers and using social, digital and print to enable Bailey customers to share their experiences. The aim was to create a diverse community that a wider audience could readily connect with.