Greenpeace

A different tack for a different audience.

Our Role

• Campaign

• Digital

• Social/Influencer

• Print

• DM

Greenpeace's brief was to acquire new supporters by promoting their VR headset. We focused on the gifting aspect of the headset. The campaign was a step change for Greenpeace — less protest and more playful to appeal to people shopping for children. It ran across digital display, social, press and used influencer marketing.

Back to work