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Help For Heroes

Concepts for a new brand positioning

Our Role

• Brand positioning

We had previously established a new brand positioning with Saint Nicks for Help For Heroes. These concepts were developed to take the charity forward with a new more emotional and dramatic tone and look.

The concepts highlight the ongoing struggles ex-service people face on their return from active service. Design and copy brings through the trauma they experienced. Trauma that stayed with them long after discharge. By doing so we open the door to present the difference Help For Heroes makes to their lives.

The Battle Lives On

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