Mencap

Creating Mencap’s most successful legacy campaign.

Our Role

• Concept

• DM

• Digital

• OOH

• Press

A legacy campaign for Mencap focused on Lord Brian Rix’s fearless work for the charity. This challenged the traditional approach that usually features key beneficiaries. Instead, we asked people to help realise Rix’s ambition and his vision for the future. Lord Rix had a direct connection with the target demographic, we knew his story would be highly engaging. The work became Mencap’s most successful legacy campaign ever.

Mencap’s Wills and Trust Service Film

We also developed a clearer identity for Mencap’s Wills and Trust Service. This included additional social content, brochureware and posters, all built around the characters in this film.

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