Rolls-Royce

I worked with Rolls-Royce on their digital presence and was briefed to develop their first wave of content. This was to support a limited edition range of specially designed Rolls-Royce Wraiths, launched under the title ‘Inspired by’.

 

Content was to support the launch of specific models. We interviewed  leaders in the specific fields that the ‘Inspired by’ range were drawn from. We reflected on their journeys to excellence and what perfection meant to these people — reflecting on that Wraith's perfection and excellence.

 

The ‘Inspired by Sound’ Wraiths featured next generation acoustics and sound systems. So, we interviewed the lead conductor of the London Philharmonic to discuss their journey.