Rolls-Royce

We worked with Rolls-Royce on their digital presence and were briefed to develop their first wave of content. This was to support a limited edition range of specially designed Rolls-Royce Wraiths, launched under the title ‘Inspired by’.

 

We developed content to support the specific models as they were launched. The idea was to speak to leaders in the specific fields that the ‘Inspired by’ range were drawn from. We reflected on their journeys to excellence and what perfection meant to these people — reflecting on the perfection and excellence the models offered.

 

The ‘Inspired by Sound’ Wraiths featured next generation acoustics and sound systems. So, we interviewed the lead conductor of the London Philharmonic to discuss their journey.